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Air India and Tourism Australia signed a three-year marketing agreement on Thursday to boost the growing number of Indian visitors to Australia as the Tata-owned airline increases its presence in the market.
Under the Memorandum of Understanding (MoU), Tourism Australia and Air India will explore opportunities to jointly undertake and implement marketing activities to showcase Australia’s world-class appeal and drive future growth in visitation, the airline said in a press release.
“We are excited to partner with Tourism Australia to facilitate travellers’ experiences of the unique offerings this destination has to offer. As we broaden our network across the globe, we aim to deepen our presence in Australia as well,” said Campbell Wilson, Chief Executive Officer & Managing Director, Air India.
Phillipa Harrison, Managing Director, of Tourism Australia said, “We have seen tremendous growth in the number of arrivals from India to Australia in recent years and we are keen for arrivals to continue to track in that direction.
As Vistara prepares to merge with Air India, passengers reminisce about their experiences and express mixed emotions. The airlines are ensuring a smooth transition with comprehensive arrangements, including integrated flight codes, continued services, and dedicated support teams. Vistara’s legacy will live on through Air India’s expanded network and enhanced offerings.
Tourism Australia’s agreement with Air India highlights our commitment to strengthening partnerships and exploring new ways to encourage Indian travellers to plan and book an Australia holiday. We look forward to working closely with Air India to showcase Australia as a holiday destination.”As one of Australia’s valuable tourism markets, India holds immense promise, and we’re excited to collaborate with Air India to further elevate Australia’s appeal for high-yielding Indian leisure and business travellers, said Tourism Australia’s Executive General Manager of Eastern Markets and Aviation, Andrew Hogg.
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